Adrian Elwell is a contemporary hair stylist and colorist. His services, skills, and modern approach to hair design exceeded what his previous brand was able to communicate. The direction of the rebrand was to position him to compete with high-end modern hair stylists in San Francisco.
The new logo was inspired by the organic movement of hair, as this came up a lot in conversation with the client. Using Adrian Elwell's initials, the lettermark was designed to work as part of the Brand Signature or on its own.
For a hairstylist, their portfolio is their strongest weapon for business. It communicates their skills, their brand voice, and gives the customer a sense of who they are.
For the rebrand we completed two photoshoots in order to build a cohesive lookbook to showcase Adrian's work.