Samepage is a software suite used by physicians, clinicians, and patients as a health management tool for multiple chronic conditions including mental illness. It is a tool subject to human interaction and it also houses medical data.
Much of Samepage's work deals with influencing habitual change in their patients for a healthier lifestyle. The client felt their brand needed a refresh to convey its authority in this space as medical experts,but still be humanistic enough for patients to feel a connection to it.
The images and forms that inspired the development of this brand were both technical and organic. There is an interplay between science, rigor, and organic change that is cornerstone to Samepage's process. It was important to have this relationship be part of the brand's visual presence.
My approach employed using pattern and rhythm as a visual and metaphoric model for the brand. By including brand elements apart from the logo that were humanistic, I was able to push the logo towards a clean mark in order to communicate expertise and academia.
I began with simple abstract shapes that related to one another conveying a transition in form/state.
I took these abstract elements and used them as building blocks to create logomarks that illustrated transition and unity. Much of the Samepage process/tool deals with transition—transition from a state of being unwell to being healthy and whole. Each of these marks signify a point in that transition, and as a whole speak to the unified self.
Abstract forms are assembled to create a nod to the human figure and the transitions it undergoes in facing chronic illness.
The sharp jagged lines show rough seas as they transition to calmer waters and a hopeful horizon that the Samepage tool brings to its users.
Ups and downs come with dealing with chronic illness. The Samepage tool makes this process smoother and eventually a unified whole emerges where new patterns are seen.
The wordmark was created to be both friendly and serious at the same time by angling the spurs and only slightly rounding the corners.